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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Press materials for IBM’s Creek Watch iPhone app including photos, videos, infographics and links. New rev. released Monday, March 19, 2012.</description><title>Creek Watch</title><generator>Tumblr (3.0; @ibmcreekwatch)</generator><link>http://ibmcreekwatch.tumblr.com/</link><item><title>Creek Watch is an iPhone application that enables you to help monitor the health of your local...</title><description>&lt;p&gt;&lt;a href="http://www.ibm.com/creekwatch" target="_blank"&gt;Creek Watch&lt;/a&gt; is an iPhone application that enables you to help monitor the health of your local watershed. Whenever you pass by a waterway, spend a few seconds using the Creek Watch application to snap a picture and report how much water and trash you see. The data is aggregated and shared with water control boards to help them track pollution and manage water resources. You can explore data that people have contributed at &lt;a href="http://www.creekwatch.org" target="_blank"&gt;&lt;a href="http://www.creekwatch.org"&gt;www.creekwatch.org&lt;/a&gt;&lt;/a&gt; and go ahead and download it at the &lt;a href="http://itunes.apple.com/us/app/creek-watch/id398420434" target="_blank"&gt;Apple iTunes store&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Now, you can share your Creek Watch reports on Facebook and Twitter to: &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;1) Increase awareness about the environment and watershed protection.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;2) Encourage your friends and networks to download the free app and become &amp;#8216;citizen scientists&amp;#8217; in less than 30 seconds.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;More than 4,000 active users in more than 25 countries worldwide are contributing valuable water data to scientists and officials. Several monitoring programs have been put in place by regional water authorities in cities including &lt;a href="http://www.ibmresearchalmaden.blogspot.com/2011/06/creeks-cessna-cardinal-time-capsule-and.html" target="_blank"&gt;San Jose, California. You can read about it here&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;Erick Burress, Citizen Monitoring Coordinator from the State Water Board of California, &lt;a href="http://ibmresearchnews.blogspot.com/2012/03/creek-watch-iphone-app-goes-social.html" target="_blank"&gt;explains why voluntary water monitoring is important&lt;/a&gt; to help improve and protect the environment, and how Creek Watch makes it simple for kids and adults alike. &lt;/p&gt;</description><link>http://ibmcreekwatch.tumblr.com/post/19408167148</link><guid>http://ibmcreekwatch.tumblr.com/post/19408167148</guid><pubDate>Fri, 16 Mar 2012 15:39:00 -0400</pubDate></item><item><title>IBM Research created an iPhone application to help local water...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/_--6KAptDL4?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span class="Apple-style-span"&gt;IBM Research created an iPhone application to help local water boards collect and analyze critical data about water. A form of crowdsourcing called Citizen Science, people hiking or biking passed a creek or stream can snap a photo with their phones, answer a few simple questions about the condition of the water, and instantly send it off to their local water authority.&lt;/span&gt;&lt;/p&gt;</description><link>http://ibmcreekwatch.tumblr.com/post/19406310442</link><guid>http://ibmcreekwatch.tumblr.com/post/19406310442</guid><pubDate>Fri, 16 Mar 2012 14:57:48 -0400</pubDate></item><item><title>With the new rev. of the Creek Watch iPhone app, you can share...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/8tOkdIKm1Nc?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;With the new rev. of the Creek Watch iPhone app, you can share your reports on Facebook and Twitter to increase environmental awareness and influence participation. Check out the demo here. &lt;/p&gt;</description><link>http://ibmcreekwatch.tumblr.com/post/19405994083</link><guid>http://ibmcreekwatch.tumblr.com/post/19405994083</guid><pubDate>Fri, 16 Mar 2012 14:50:00 -0400</pubDate></item><item><title>In less than 30 seconds you can contribute valuable information...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m0zqvnBdaK1rrm6svo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;In less than 30 seconds you can contribute valuable information about creeks and streams in your area to water management officials. Copyright IBM Research&lt;/p&gt;</description><link>http://ibmcreekwatch.tumblr.com/post/19405894203</link><guid>http://ibmcreekwatch.tumblr.com/post/19405894203</guid><pubDate>Fri, 16 Mar 2012 14:47:00 -0400</pubDate></item><item><title>Copyright IBM Research</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m0ztp5CxHr1rrm6svo1_r1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Copyright IBM Research&lt;/p&gt;</description><link>http://ibmcreekwatch.tumblr.com/post/19408596520</link><guid>http://ibmcreekwatch.tumblr.com/post/19408596520</guid><pubDate>Fri, 16 Mar 2012 13:48:00 -0400</pubDate></item><item><title>Creek Watch iPhone App Gallery</title><description>&lt;p&gt;View screen shots of the updated app on &lt;a href="http://www.flickr.com/photos/ibm_research_zurich/sets/72157629599080117/" target="_blank"&gt;Flickr&lt;/a&gt;. &lt;/p&gt;</description><link>http://ibmcreekwatch.tumblr.com/post/19409128067</link><guid>http://ibmcreekwatch.tumblr.com/post/19409128067</guid><pubDate>Fri, 16 Mar 2012 12:33:00 -0400</pubDate></item><item><title>Contact Information</title><description>&lt;p&gt;&lt;strong&gt;Christina Howell&lt;br/&gt;&lt;/strong&gt;IBM Communications&lt;br/&gt;(408) 927-1407&lt;br/&gt;chowell@us.ibm.com &lt;br/&gt;&lt;a href="http://www.ibm.com/creekwatch" target="_blank"&gt;&lt;a href="http://www.ibm.com/creekwatch"&gt;www.ibm.com/creekwatch&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p class="p1"&gt;&lt;br/&gt;&lt;img align="left" height="35" src="http://th983.photobucket.com/albums/ae312/Katinca/KKF/Logos/th_logo-blogspot.png" width="35"/&gt; &lt;br/&gt; &lt;a href="http://ibmresearchnews.blogspot.com/" target="_blank"&gt;ibmresearchnews.blogspot.com&lt;br/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p class="p1"&gt;&lt;img align="left" height="35" src="http://www.chriswilhelmart.com/wp-content/uploads/2010/11/twitter_logo.png" width="35"/&gt; &lt;a href="http://twitter.com/IBMResearch" target="_blank"&gt;@IBMResearch&lt;/a&gt;&lt;br/&gt; &lt;a href="http://twitter.com/CHIBMResearch" target="_blank"&gt;@CHIBMResearch&lt;/a&gt;&lt;/p&gt;
&lt;p class="p1"&gt;&lt;img align="left" height="35" src="http://www.hubspot.com/Portals/53/images//facebook-icon.png" width="35"/&gt;&lt;br/&gt; &lt;a href="http://facebook.com/IBMResearch" target="_blank"&gt;facebook.com/IBMResearch&lt;/a&gt;&lt;/p&gt;</description><link>http://ibmcreekwatch.tumblr.com/post/19409352092</link><guid>http://ibmcreekwatch.tumblr.com/post/19409352092</guid><pubDate>Fri, 16 Mar 2012 01:04:00 -0400</pubDate></item><item><title>Smarter Friday, April 6</title><description>&lt;p&gt;&lt;img align="left" height="48" src="http://cdn.androidblip.com/icn/com_warting_blogg_smarterplanet_feed_nu____109848.png" width="48"/&gt;Join the creator of Creek Watch, IBM researcher Christine Robson, for a #smarterfriday discussion on the &lt;a href="http://www.facebook.com/peopleforasmarterplanet" target="_blank"&gt;People for a Smarter Planet Facebook page&lt;/a&gt; Friday, April 6. Christine will share insights on the motivation to create Creek Watch, what happens to the data, what&amp;#8217;s next, and answer any questions about smarter water management. &lt;/p&gt;</description><link>http://ibmcreekwatch.tumblr.com/post/19417431583</link><guid>http://ibmcreekwatch.tumblr.com/post/19417431583</guid><pubDate>Thu, 15 Mar 2012 18:42:00 -0400</pubDate></item></channel></rss>
